Two of Australia’s most beloved brands have partnered to launch the Playtime collection.
The collaboration blends Koala’s sustainable design expertise with Bluey’s world of fun to create furniture that evolves as kids grow.
“The Playtime collection brings together two Aussie icons in a way that feels fresh, functional and full of heart,” Rory Costello, country manager Koala Australia, says.
“We’ve created designs that are made to be played on, slept in and loved for years to come.”
The Playtime sofa bed reimagines Koala’s award-winning FlipBed design with a Bluey twist. With a Bluey cubby tent kit and available in a range of vibrant colours, the sofa bed transforms from sofa, to play cubby, to sleep space in seconds. It features removable, washable covers, water-resistant materials and an optional storage ottoman.
Additionally, the Snoozytime range extends the collaboration into the bedroom with furniture made to grow with kids through every stage.
“Bluey is all about celebrating play and family moments and this collaboration with Koala brings that essence into the heart of Australian homes,” adds Jacqui Shilson-Josling, head of licensing, BBC Studios ANZ.
“We’re proud to see the Bluey brand inspiring creative partnerships like this one, which combine design and storytelling to make everyday family life even more fun for fans.”
The Koala x Bluey collection is available now.
