Abode Aroma now has its own exclusive website to provide clients with a better source of product information and the brand’s identity.
Distributor Apsley and Company’s marketing director Briar Yates says it is a complete change.
“We wanted to create something fresh and new that represented the Abode Aroma brand more concisely, as well as communicating and showcasing our various ranges in a simpler and more user-friendly manner,” she says.
“Our old website represented both of our brands Scented Space and Abode Aroma, which made it somewhat confusing for our customers. The new website is solely focused on the Abode Aroma brand, with other special features to ensure the end-user gets exactly what they want.”
New features include a gifts tab which highlights some popular gift giving fragrances and products, which Yates says is helpful for new customers.
“Our special offers page is another key feature of our website. It includes monthly offers on Abode Aroma products and is also a chance for our customers to try something new for free, which is something we always try to encourage. A complete stockist list with a map also makes it easier for our end users to locate our products.”
So far, feedback has been very positive. “We have seen a repeat in customers already who are trying a range of products which is ideally what we want.
Yates says it is critical for any business in this day and age to have a well-functioning website due to changing consumer behaviour as people no longer have the time or need to go in store.
“A website is an imperative extension of a business, educating as well as providing a service to the end user in a simple and cost-effective manner,” she adds.
