Artique’s offering of illustration based gift brand Gorjuss has expanded with the range growing to more than 200 titles.
The brand first launched in Australia with stationery items, lip balm, emery boards and shopping bags. It now includes more accessories and extended product offers on popular lines.
“Our customers who have supported the brand and created a space in store specifically for Gorjuss want more,” says Jason Dimanlig, Artique director sales and marketing. “The range we have available to us is enormous of which we have only begun to scratch the surface. It also has a very broad demographic appealing to adults as well as children.
“Another key reason for expansion is due to the global success of the brand and our partnership with Santoro London. It is now ranged in over 55 countries. The online community is large and active so the direct connection and engagement with Gorjuss consumers also drives us to make this readily available and easy to find in the Australian market. The website already ranked in the top five per cent of most visited websites worldwide.”
Known for its contemporary take on nostalgic and sentimental design, Gorjuss has been growing in distribution in Australia over the year. Artique plans to boost this growth with marketing – both to consumers and trade – and product training for staff to relaunch the brand as its product range expands.
This development comes as Artique prepares to unveil a new website with easier navigation, more content and engagement. The wholesaler will also move forward with a social media campaign using three platforms to interact with customers.
“It’s an area that has been niggling at us for quite some time. This year we decided that ‘it’s 2014…. get with the program’,” adds Dimanlig. “Regardless of opinions, research and whether the social media platforms we use will have a positive impact on business – we still need to give it a go and find out for ourselves.
“We also recognised the growth of our orders and hit rates through our website as well as the growth of responses through our email marketing campaigns. They are silent achievers. The success of these two formats has made us stand up and take a look at digital marketing as a whole.”
