Rose & Lily adds four new brands to portfolio
Rose & Lily Australia has secured Australian distribution for new brands Minimondos, Imaginabox, That’s My Story and New Zealand-based Dollyrockets.
Michele Blanshard, director of Rose & Lily, says each brand enhances its existing line of products.
“The Minimondos range of dolls, sticker sets and puzzles is beautifully illustrated and packaged,” she says. “Not only does this range look great in store but these thoughtful characters have been designed to inspire individuality.”
Imaginabox kits are easy to assemble and children will love to participate in building their kit, says Blanshard. Replacement sticker sets are also available and all plastic parts and stickers are reusable and recyclable.
“Imaginative free play is so important for a healthy childhood and thus I’m thrilled to take on distribution for Imaginabox. These simple yet practical kits turn any cardboard box into a car, plane, train, cradle or oven,” she explains.
“That’s My Story’s card set is a terrific, innovative, inexpensive gift that parents, carers and educators can use to develop those crucial early literacy skills.”
New Zealand brand Dollyrockets creates party ware collections for boys and girls and Blanshard says the range offers her retailers a quality party ware brand featuring wonderful time saving features.
“Dollyrockets’ bunting is ready to hang with plenty of extra heavy duty string at the ends, the gift tags have their ribbon pre-attached and the food grade baking cups double as cute bowls for ice-cream.”
Minimondos, Imaginabox and That’s My Story have previously been distributed in Australia, however, Blanshard hopes to grow the stockists for each brand both online, and in specialty toy and gift stores. Dollyrockets is new to Australia and exclusive to Rose & Lily.