Natural baby gift company, Aromababy, has taken out the HKABA Victoria Business Award for Excellence in Bilateral Trade to China and Hong Kong for the brand’s export achievements.
Founder Catherine Cervasio entered the Chinese market five years ago and has created a strong and growing presence in the Chinese community. Having left school at 15, Cervasio’s determination, strength and resilience has served her well over the past two decades, which has seen continued growth for the brand. But she says it hasn’t always been easy.
“There have been many times I thought to myself, this is just too hard,” she explains. “Raising two sons alone for the past decade meant growing my business had to take a back seat.
“To have my eldest son with me when I won this latest award was so special. It’s what makes it all worthwhile. I hope to inspire not only my own children but others, especially women in business, to dream big and believe in themselves.”
While the brand has plenty of celebrity clientele including Princess Mary, Jamie Oliver, John Travolta and Curtis Stone, Cervasio says this latest award will help cement its reputation as a results-driven, destination baby beauty brand which has strong appeal in China, its newest market.
“Having celebrity clientele is fantastic to help spread information around the benefit of natural baby care and products for pregnancy; however, supporting babies with sensitive skin and eczema is really what it’s all about.
“Like in Australia, many babies in China have sensitive skin. Aromababy has been formulated as more than simply a natural alternative. Our ingredients are specific to helping to solve the skin concerns of new parents. With as many as one in three babies experiencing some form of skin irritation in their first six months, offering simple formulations with a history of safety and efficacy is crucial,” she adds.
Aromababy supports local charities both within Australia and Asia, as well as mothers through educational and parenting workshops with its products also provided to select hospitals in Hong Kong.
Cervasio also runs workshops annually to help educate around the benefits of baby massage, natural ingredients and other wellness topics.
By Marion Gerritsen
