Aussie startup leads retailers towards a greener future
Cleantech company Greener has raised $4 million for its mission to end climate change and establish a new Green Economy to reduce carbon emissions.
With 88 per cent of consumers wanting businesses to help them live more sustainably, Greener’s double-sided tech solution helps Aussies to shop smarter and offset their carbon with every purchase at no extra cost, connecting sustainable brands with more consumers while providing businesses of all sizes with personalised pathways to reduce their carbon emissions and join the Green Economy.
“Sustainability can be complicated and the more you learn the more difficult it gets,” says Tom Ferrier, founder of Greener, which is also an Australian certified B Corp.
“But it doesn’t have to be. That’s why we’re focused on simple solutions that are underpinned by a positive message of hope. By rewarding greener businesses with new customers and helping consumers take action at no cost, we can drive unprecedented impact. If everyone got behind the Green Economy just here in Australia, we could help take the equivalent of 58 million cars off the road each year.”
Greener’s business model simplifies the decision-making process to help reduce and offset emissions for both sides of retail, leading them towards a greener future.
Brands such as T2, Zero Co, Flora & Fauna, Who Gives A Crap and Biome are working with Greener to drive Australia towards carbon neutrality. Greener has also partnered with the City of Sydney and the Australian Retailers Association (ARA) to help their members accelerate their net zero journeys.
With support from its investment partners NAB Ventures and RealVC, Greener is continuing to rapidly scale the Green Economy, making it easy for consumers and businesses to reduce their impact on the environment.
“At RealVC, we invest in startups led by purpose and we’re particularly excited about backing Aussie businesses that are driving sustainability,” says Paul Saunders, investment partner at RealVC.
“Greener’s simple yet innovative business model presents an opportunity to drive real change by putting people and businesses at the centre of the climate solution and making greener choices tangible. We look forward to supporting Greener as they roll out their game-changing offering and turbocharge the Green Economy.”