a non-toxic, mess-free product which captures baby hand and footprints has been named one of australia’s most innovative products or services in anthill magazine’s smart 100 index.
baby ink founder melinda weaver began development about two years ago after having children and noticing a gap in the market for an easy to use, affordable keepsake product. she also wanted it to be baby safe.
“the product is so exciting and fresh,” she says. “the base technology manufactured in the united states is the first of its kind and is exclusive to baby ink in australia and new zealand. we haven’t seen colour ink-less technology before and it literally works like magic with no mess or ink.”
weaver says she is thrilled to have made the prestigious list created by the online business community.
“what an honour to be named in this list amongst so many fantastic products and services. i have to admit when i found out baby ink was included in the list i did leap out of my seat and jump around the office.
“on a more serious note there has been a great deal of hard work that has gone into developing this product for the australian market and i am so proud to see it get the recognition it deserves,” she adds.
baby ink is based on the principles of fbi fingerprinting technology but allows parents to collect hand and footprints in blue, pink and black.
the wholesale side of the business aims to stock a wide range of retailers from baby boutiques to craft stores and major outlets.
“we are investing a great deal into our wholesale division. we understand and value the importance of our wholesale customers. at baby ink we are passionate about superior customer service and so i have a dedicated wholesale representative looking after every australian state,” weaver explains.
“one of the great things about our product is that it’s a5 size, lightweight, easy to stock and display. we offer varied point of sale options including a seven inch video advertiser which shows the product in action.”
the product is already a hit with consumers and attracting overseas attention.
“since the [february] launch the product has been flying out the door due largely to online word of mouth. seeing such a demand for the product… i knew instantly the product would be a success. we are now a team of seven and have recently attracted export interest.”
