funky bubs clothing company oishi-m will donate $10 from every pair of baby jeans sold on their website to jeans for genes.
the label, which combines kimono, vintage and retro fabrics with denim and cotton to create unique pieces are known for their nappy fit bottoms and tummy toaster waistbands. it uses local design and production to create clothing which is stocked across australia.
based in victoria, oishi-m’s creator fi mcpherson says she’s proud to support the organisation, which raises funds for the children’s medical institute to support genetic research.
“specialising in denim for busy nappy bottomed little people, it’s a natural fit for us to support the research for the same little people who wear our little jeans,” she says.
marketing and sales organiser miyo fallshaw says a little bit goes a long way.
“as parents of young children ourselves we know too well the debilitating impact disease and birth defects can have on a young life and that of its family. we're hoping our small contribution can help not only raise awareness but funds to jeans for genes and the children's medical institute,” she says.
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