Beacon Imports will expand its product offering with the unveiling of new brand Exotic Tents at the Melbourne Home and Giving Fair in August.
Created in-house, the Exotic Tents range will debut with Ottoman and pavilion tents in pool side style. A small tent has been made for the gift fair launch to showcase the product.
“In my years travelling to India and developing friendships with our suppliers we have discussed the possibility of importing beautiful tents for weddings, events, even for homes,” says Adam Dunn, managing director. “So over the past two years we have developed a range of Raj, Moroccan, Ottoman, marque and pavilion tents that people can order. We can customise the size and colour of the tents to suite individual tastes or you can order our standard tents.
“The sheer beauty of these tents and the quality is unlike anything I have seen. Our intention is to not only sell the tents but also hire them out for special occasions and major events.”
On top of the new brand, Beacon Imports has also undergone a rebranding with a fresh look logo. The aim is to better express the company’s focus and product portfolio.
“We wanted Beacon to better represent who we are and who we have become over the 10 years we have been in the industry,” explains Dunn. “We wanted to break the shackles of how Beacon Imports was when we purchased the business. This rebranding starts to show what we are about and how our diversity in luxury, lifestyle and fun products is an expression of our lifestyle and not taking it all too seriously.”
