Beauty’s Got Soul rebrands to Hampers With Soul
Leonie Henzell launched Beauty’s Got Soul in March 2019 with bath and body products, however, the company has since branched out into gift hampers which have become so popular that it was time to re-visit the business’ strategy.
“I was aware that the trademarked brand Beauty’s Got Soul is a great name for a beauty brand, but it wasn’t good enough to be the name for a full-service gift hamper company,” she explains.
“Now you will see a very stylish, full-service gifting business under the one domain of hamperswithsoul.com.au. The vibe is elegant luxury and it is attractive to both corporate and personal markets.”
Gift hampers are nothing new to Henzell, who founded luxury gift hamper company Bockers & Pony in 2004 and sold it in 2016.
“One of my old suppliers and a great business friend, said to me in one of our catch-up chats, ‘Leonie, it’s time to come back from the wilderness and do what you do best’. That was really the catalyst to make some big changes in the business.”
Creating a new brand is basically starting a new business, she adds. “There is everything from design, aesthetic, our voice and a giant list of changes and integration updates when building a new site. We are set to go live early November 2022 to embrace the corporate and personal gifting rush this festive season.”
Beauty’s Got Soul was launched with a firm vision to be a ‘for profit for purpose’ business to help the homeless in Australia and this is and will still be the purpose for this brand moving forward.
“There are thousands of hamper companies in Australia and to be honest, we don’t really need another one. My mindset is clear. Being in business is a privilege and I want to do good and be good. This won’t change for as long as I am in business. It makes the long days and constant business challenges worthwhile.
“Being a one-stop hamper shop that has a purpose and gives back to charity will help to reduce confusion and increase the offering. As we grow, we hope our retailers will benefit from the awareness and their customers will support them for their product choices.”