The wait is over. After creating a buzz overseas, Besties by Asobu have finally made their way down under.
The popular water bottles are designed to bring joy and hydration to both children and adults, says Tim Gordon, CEO of Until, which will be distributing Besties.
“We are incredibly excited to launch Besties in Australia and New Zealand,” he enthuses.
“These bottles perfectly embody our commitment to bringing innovative, high-quality and fun products to our customers. We believe Besties will not only encourage healthy hydration habits but also spark joy and creativity in everyday life.”
Designed with practicality in mind, Besties feature a flexible, reusable straw for effortless sipping. Whether at school on a family outing or simply at home, the Asobu Bestie bottle ensures users stay hydrated in the most fun and engaging way possible.
Crafted from high-quality stainless steel, each 500ml bottle is perfectly sized for small hands. Inspired by Japanese culture, Asobu translates to ‘fun and playful’ and each Asobu bottle embodies this spirit, merging aesthetic appeal with a playful twist.
What sets the Bestie bottles apart are their unique and playful silicone character heads. With an initial collection of 12 characters and more on the horizon, users can mix, match and swap their Bestie’s head to express their mood or style, supporting a sense of personalisation.
“We are always on the lookout for brands that bring something new to the market and will be popular with a wide range of our wholesale customers. Designed for the young and the young at heart we see huge potential for the brand in our markets,” says Gordon.
