BeyondCool secures distribution rights for Mighty Mug
The mug that never falls over is now available in Australia after BeyondCool was appointed the exclusive Australian distributor for Mighty Mug.
A hit product at the International Housewares Fair in Chicago earlier this year, the Mighty Mug debuted to local trade at Reed Gift Fairs Melbourne over the weekend.
BeyondCool has launched the brand with Mighty Mug Go because of its appeal and function but plans to release more from the range in the future.
“It will come in five colours, all holding 470ml, which is a great size coffee mug,” says Teena Townsend, BeyondCool marketing manager, of the Mighty Mug Go. “There will be an awesome electronic CDU unit on offer, which has video and a sample mug to try and knock over which has proved hugely successful POS so far abroad.”
Townsend chose to add Mighty Mug to BeyondCool’s brand portfolio because it complements its criteria of functional, funky products that offer a little something extra.
“It doesn’t fall over – it’s the mug that stands up,” she adds. “Mighty Mug encompasses SmartGrip patented technology, which creates a vacuum when placed on a smooth, flat surface such as a desk. The airlock creates a vacuum which holds the Mighty Mug Go in place, preventing it from being accidentally knocked over. When the mug is lifted vertically, the vacuum is released resulting in a natural lift with ease.”
BeyondCool fought off stiff competition from other Australian suppliers for the distribution rights but won over Mighty Mug with its marketing and PR plan. Buzz is already building among the wholesaler’s clients with a major local coffee chain interested and a corporate customer looking to introduce a Mighty Mug only policy in their company.
“Mighty Mug is one of those products that people just need to see and then will want to try so the gift fair offered that opportunity to see and try it personally on the stand – after all, it is what won us over when we first found it in Chicago,” she adds.
