Loungewear has never been more popular as people were forced to stay at home due to the Covid-19 pandemic this year.
This is great news for Belinda Jane, whose brand BJ’s Loungewear PJs has won several awards this year alone including at the 2020 Australian Women of the Year Awards, Women with Altitude’s Best Eco-Ethical Women’s Loungewear Brand of 2020, AusMumpreneur Fashion Business Excellence Award 2020 and the international Parent and Baby Award for Best Eco-Ethical Women’s Loungewear Brand for 2020.
Working in the fashion industry for many years, Jane is passionate about ethical and sustainable, skin friendly, Australian made products.
She wanted to create luxurious pyjamas and loungewear that are comfortable, practical and easy on the eye, yet manufactured ethically with sustainability in mind.
“I couldn’t find anything that ticked all the boxes. With very few high quality, ethically made, cotton loungewear, leisurewear or pyjamas available, I decided to design some myself. No time like the present to make a positive change right?”
The range of dresses, tops and bottoms for women (and now men also) are made from premium organic fabrics with no harmful chemicals, dyes, or toxins. Longevity and quality is at the forefront of all designs so that you can wear these comfortable and conscious pieces for many years without fading, and modern styles that will also last.
Jane also wants women to feel more confident in their pyjamas and leisurewear by offering classic designs without bulk, buttons, bows or collars.
“I’ve often wondered why pyjama styles are daggy and so old fashioned, loaded with cumbersome, uncomfortable bulk and unnecessary trims such as collars, cuffs, buttons, bows―these designs haven’t changed in decades,” she says.
“Regardless of your shape and size, you can now experience the styles that although simple, are super flattering and fun to wear.”