Focus on bricks & clicks and B2B at this July’s Online Retailer event

Online Retailer will once again be held at the ICC in Sydney featuring cutting-edge insights as well as the latest trends, tech innovations and retail solutions.

Held from 21 to 22 July, the ticketed conference will run for two days, with the exhibition free to attend on the ICC ground floor, unveiling the newest tools and tech within the sector. 

After a challenging 2020, retailers are looking forward to (continue to) grow their business online and offline.

“Our data is showing that consumers today are routinely navigating omnichannel paths to purchase, and off the back of 2020, consumers are craving physical retail experiences again,” Online Retailer event director, Matt Smith says.

“This provides a unique opportunity for businesses with a bricks-and-mortar model, in conjunction with their digital assets, to provide the solution. Therefore, many of our content streams for Online Retailer 2021 will be intrinsically focused on maximising this cross-channel retail experience.”

Keynote speakers include former CEO of Facebook, Stephen Scheeler, 2 x world para surfing champion Sam Bloom, futurist and global head of tech & innovation, Nick Abrahams, and jewellery-brand founder and creative director, Samantha Wills, who will be sharing her insights and lessons learnt from successfully shutting down her $10million business.

“Online Retailer 2021 is set to be our biggest event to date, with incredible speakers and sessions from a range of global brands including Kmart, Merivale and Volkswagen. In addition to our fantastic panellists and speakers, this year we are also incredibly excited to launch two new conference streams, dedicated to Bricks & Clicks and B2B.”

The Bricks & Clicks track will cover the rise in importance of physical spaces and how the in-store experience can be used as a means of offering a greater CX and to drive increased instore conversion.  

The B2B stream is dedicated to presenting insights in navigating the unique challenge faced by B2B online retailers to embrace digital technology, and open up new online channels for growth and business transformation. It will look at the lessons to be learned from the B2C online retail space and how the strategies and technologies can be adapted to the unique customer journey in B2B.

For more information or to book a ticket visit www.onlineretailer.com