For many the year 2020 is one they would rather forget, however, for Toys”R”Us, the upcoming Christmas season should be one to remember.
With its campaign launching this week, the toy brand highlights this year’s challenges faced by Aussie families and people all over the world, celebrates the resilience of the human spirit and the magic of love and connection.
Toys”R”Us Australia CEO, Louis Mittoni, believes Australians can make Christmas 2020 more memorable than ever.
“We are custodians of tradition and Christmas is that wondrous part of the year that captures the joyous tradition of gift-giving,” he says.
“The gift of giving promotes feelings of gratitude and connection and Toys“R”Us hopes to be a part of facilitating the creation of lifetime memories in all children, young and young at heart, this Christmas.
“We look forward to providing families and gift-givers the widest range of toys this Christmas that will create memories to last a lifetime.”
The campaign follows last week’s announcement of ASX listed company Funtastic’s proposed acquisition of the Hobby Warehouse Group, home to Hobby Warehouse, Toys“R”Us and Babies“R”Us. The proposal is set to go before shareholders on 23 November.
The campaign can be seen on the Toys”R”Us website, YouTube and social channels.