Melbourne’s coldest day didn’t stop buyers attending Life Instyle

Despite the worst weather in 22 years, more than 7,000 buyers still managed to make their way to Melbourne Life Instyle, making sure they weren’t missing out on the latest products and trends.

With opening day being the coldest the city has seen in more than two decades and a tram explosion causing commuter chaos, the boutique trade show was still a must see event, according to exhibition director, Kobe Johns.

"The strong turnout for Melbourne Life Instyle, despite the terrible weather and even a traffic disaster, demonstrates the show's ongoing importance to the industry,” she says.

“Melbourne is a city known for its creativity, so Life Instyle's strong focus on innovative design and unique, handcrafted pieces, many of which are locally made, really resonates with buyers."

Visitors―retailers make up 78 per cent  with media, PR, Interior stylists and agents making up another 14 per cent―got the opportunity to see new products from over 70 emerging designers, who showcased their products for the first time at the ever popular First Instyle.

Also, Life Instyle’s education sessions were in high demand with presentations from Luc Design, Kester Black, Hunting for George and more covering social media tips, sourcing ethical products, and how to buy and style correctly to create a global retail experience in a local store.

This year saw the introduction of the Kids Style Stage, presented by The Little Runway showcasing kids’ fashion daily, which proved to be a big hit, while Kids Instyle keeps getting bigger and better with collections such as Nat Bassingthwaighte’s kids’ clothing range, ChiKhi on display.

Life Instyle returns to Sydney next year from 22 to 25 February at the Royal Hall of Industries & Hordern Pavillion.

By Marion Gerritsen

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