New bed linen collection from Aussie brand Feyre Home

Melbourne based homewares business Feyre Home has just released a range of bedlinen, its first foray into home furnishings.

The new collection is made from Supima cotton, a rare and special staple cotton, offering a fibre which is 45 per cent stronger than regular cotton. The extra-long fibre resists pilling, breaking and tearing while providing exceptional softness and long-lasting colour vibrancy.

The duo behind the brand, Adam and Hilma Fitzgerald, say using the Supima cotton is part of their company’s philosophy―they will only source and supply highly specialised, authentic, traceable, luxurious and sustainable textiles and home furnishings.

“We spent over a year scouring the globe in search of the highest quality cotton available. When we found Supima cotton we knew it was the best and we can’t wait to share it with the Australian market,” says Hilma.

“Our products are free from harmful chemicals and we use a sustainable manufacturing process. Our certified Supima mill is OEKO-TEX and STeP by Oekotex certified, and we guarantee a totally transparent and traceable supply chain.”

The Fitzgeralds have an extensive background in sourcing, developing and identifying textiles and their combined 35 years of experience has resulted in the launch of Feyre Home.

They sell the Supima cotton range directly to customers online with a ‘never on sale’ policy, which presents customers with year-round affordable pricing and everyday savings for multiple purchases from the range, say the couple.

“Thanks to our backgrounds we know how much mark-up and misinformation is out there, and we are proud to offer customers a product that’s been formulated without compromise on quality or cost constraints.”

They plan to grow the brand into a complete home furnishings and homewares destination of high end, affordable, contemporary and timeless pieces.

The collection is available now and prices start from $159.95.

By Marion Gerritsen