Bubbaroo packaging gets a makeover
baby sleeping bag company bubbaroo has celebrated the launch of new product and designs by redesigning its packaging.
the brand’s new product is the extra heavy-weight 3.5tog joey swag, which was created in response to customers living in cold climates. it has 100 per cent kitted cotton jersey lining to keep little ones warm in winter.
bubbaroo has also unveiled cherry stripe and denim stripe colours to the joey swag range.
marketing manager cate carroll says the new packaging and product launch – a gift box with a back opening flap to feel the product instead of packaging it in poly bags – is an expression of bubbaroo’s growth.
“the new packaging is a reflection of the evolution of the bubbaroo brand. we are an innovative, stylish, functional australian brand and we wanted to make sure that was expressed in our packaging to our customers – new and existing,” carroll adds.
she believes the new packaging will help customers make the right purchasing decision and benefit them when they take the product back home.
“the customers can see the colour, feel the fabric and judge the quality of the product for themselves. the packaging also contains a great deal of information about the product including a temperature guide to help them when deciding what to dress their baby or child in at night depending on the temperature of the nursery.”
retailers have had a great response to the new stripe designs while customers have noticed their children sleeping more comfortably at night with the extra heavy-weight joey swag.