Childhood lolly favourite makes winning product for Outliving
a lamp in the shape of popular treat gummybears is proving a hit with retailers eager to stock a nostalgic, design-led product.
distributed in australia by outliving, the gummy bear lamp was discovered at the new york international gift fair last year. the find came years after the business first saw a hard resin gummybear shaped lamp but could not bring it to our shores because the cost was too high for the local market.
“they tick every box,” says director barry glick. “the quality and packaging are brilliant, price point came in at an outstanding $39.95 rrp – completely in line with global retail prices – the customer base is broad and people have an emotive connection to the product through their childhood memories and love of candy.”
gummybear lamps have a usb power cord, portable power option, sleep timer, wall mount and turns on by squeezing its belly.
“gummybear lamps are designed for young and old alike. the optional one hour nightlight timer makes them great for nurseries and children’s rooms, while the nostalgic element makes them perhaps even better for adults.”
the product has only just come into stock but is already 90 per cent pre-sold. outliving expects another shipment in time for the melbourne august gift fair.
“if sales are anything to go by, we can tell you that the gummybear lamp is going to be one of spring and summer 2012’s most popular gifts. our gummy newsletter – released last month – has had one of the highest click-throughs we’ve seen this year,” he adds.
more gummybear products are expected ahead of christmas including a key chain gummy lamp, scented gummy soaps and giant edible gummybears.
