abstract artist chloe planinsek has given her artwork another life in a range of watches, cushions and placemats to make her pieces more accessible and allow fans to enjoy them on a daily basis.
she decided the types of product based on what she would like herself as well as what would suit the artwork best.
“i chose watches because they are fun and something i didn’t think had been done often with the artwork on the face,” planinsek says. “when i sampled the six colours i had so many compliments from people not realising they were my art watches.”
cushions were chosen based on planinsek’s experience with decorators while placemats were picked because of their ability to enhance a table setting and because they make a great gift.
“i have many ideas of further developing the range, however, at this stage i am building up my stockists so i can have the excuse to keep developing.”
planinsek is on the lookout for new stockists and says her products would suit gifts, homewares and furniture stores. “i am currently in queensland where i have met some lovely shop owners who are looking forward to selling the product range. i really enjoy working with my retailers and because i love what i do, i make sure what they are stocking works for them and if not try to develop or change the range they have so they are happy,” she adds.
customers have also responded well to the watches, placemats and cushions and are appreciative of the uniqueness of the designs.
“customers have enjoyed learning the images are exclusive and not mass produced through other companies. i had sample deliveries of the new lines and all sold out within two weeks. this result was higher than my expectations and was a really nice confirmation that the art products are liked.”
shipments arrive in october and planinsek has already got another product featuring her art in development. “i couldn’t help myself,” she explains. “i have some sample scarves arriving too. i love wearing scarves so it was an inevitable product to develop at some point.”
