Children’s shoe supplier Bobux is rebranding and overhauling its product range after feedback from the market.
The New Zealand based company surveyed hundreds of its customers to discover what parents really want from their child’s shoes.
Bobux design and innovation manager, Andrew Johnston, says that what they actually learned from their research is parents want the brands they shop from to speak to them, not their kids.
“Parents, especially mums, want to feel like they are shopping from a brand that not only looks after their kids, but also reflects their own style and aspirations,” he explains.
“This new product range truly embodies Bobux as a brand; we’ve worked really hard to ensure the product is the best for kids’ feet. The range has been built from the latest technology, and each shoe will support children’s feet at every stage of development.
“We know that barefoot is best for young children as they learn to walk and explore, so our technology ensures that kids’ feet are still given the freedom to feel the ground beneath them, while also being supported and protected.
“The styling and design of each shoe is incredibly different from some of the looks we’ve done before. There’s a much more modern, street style edge to our newest designs, which is appropriate for kids with bright animal graphics and cool colours,” he adds.
Chris Bennett, Bobux founder and managing director is confident these changes will ensure the growth of the company into the future.
“I’m thrilled to see this new branding coming to life, and I know the team here is excited to make the switch,” he says. “This new direction for Bobux will help drive the brand forward and allow us to expand into new markets, positioning us as a real global leader in children’s foot health.”
The new and rebranded products will be available from February next year.
By Marion Gerritsen
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