Consumers give thumbs up to kitchen utensils
men are cooking up a storm in the kitchen and according to a new survey utensils are helping them to slash cooking time and improve dishes.
the canstar blue survey of customer satisfaction with specialist kitchen retailers found 65 per cent of males have bought something they can’t live without from a kitchen retailer that has also improved their cooking.
“it appears the stereotypical image of a bloke, his shed and his tools is now spilling over into the kitchen with a significant proportion of men now crediting their kitchen utensils for improvements in their cooking,” says canstar blue’s rebecca logan.
“roughly the same proportion of men report their ‘can’t live without’ kitchen utensils also save them time, so that may be another reason for them being so fond of them.”
as for women, 55 per cent say a kitchen utensil they can’t live without has improved their cooking and 61 per cent think it has saved them time.
the survey compiled responses from 538 consumers who had purchased an item from a specialist kitchen retailer in the last three months.
results showed wheel & barrow recorded the highest customer satisfaction among specialty kitchen retailers ahead of robins kitchen, matchbox and house.
wheel & barrow scored strong ratings for store layout, product/brand range and overall satisfaction.