renowned italian home fragrance brand dr vranjes firenze has been picked up for australian distribution after it was discovered by its local suppliers on holiday in florence.
casa firenze owners michelle and andrea saw dr vranjes firenze signature store on the last day of their trip and decided to bring the unique range here.
“australian consumers are looking for authentic products and this one fits the bill,” they say. “the dr vranjes brand lives and breathes being florentine, it is made in florence using traditional florentine methods, the bottles are made in tuscany [and] all product elements are sourced locally.
“you can see the quality in every element of the product from the packaging and the reeds used to diffuse the fragrance to the fragrances themselves – this product allows consumers to experience a piece of florence in their home.”
eight fragrances are available in décor diffusers, lamparfum or candles which come in grey or bordeaux frosted glassblown jars.
fragrances include fuoco which is nutmeg, ginger and sandalwood and melongrano which is pomegranate.
“the lamparfum has proven to be a very popular product choice and consumers are loving the unique benefits of this product – the fact that it not only adds fragrance but deodorizes and sanitizes the air – removing odours and germs. moving into summer we are certain that the antizanzare (anti mosquito) fragrance will be extremely popular.”
casa firenze aims to grow the number of local stockists which are upmarket boutique style home and giftware stores and also add it to boutique hotels and day spas.
dr vranjes firenze products are handcrafted by pharmacist and cosmetologist dr paolo vranjes.
