The popularity of Emiti’s wheat bag designs have been repackaged under the WheatBags Love brand to help the collection grow and stand out from the rest of the wholesaler’s product offering.
“The benefits of this are numerous for us,” says Kim Stark, designer Emiti. “Rebranding gave us the opportunity to choose a name that is immediately obvious and easy to remember. This is great for our online presence as well as for social media recognition. It also means that we can add lots of new wheat bag sizes and types of wheat bags without them getting lost amongst the other products of Emiti such as the jewellery.
“We’ve also built a dedicated website that is just for WheatBags Love which makes it super clear for retailers and consumers alike. It has also given us the opportunity to create an online ordering system for retailers so the ordering process is quick and easy for them.”
Products in the WheatBags Love range include a one size fits all wheat bag and an eye pillow, both made from hand screen printed fabric. Six different colours are available.
“There’s lots planned for the future including two new fabric designs as well as different sizes of wheat bags based on customer feedback and what they would like to see. We’re also working on a design for a removable cover for the wheat bags.”
The new branding received a positive response at the Life Instyle launch with retailers commenting on the new colours, free gift box and that they were not only useful but looked good too.
