Children’s products supplier Kiddie Concepts has launched a new range of baby and kids sunglasses, protecting young eyes from the Australian sun.
Ensuring their eyes are fully covered with wrap-around style, the sunnies not only provide 100 per cent protection against harmful UVA, UVB and UVC rays, but their innovative design can withstand the tough treatment kids dish out.
With super flexible, shock absorbing rubber frames and shatter-resistant lenses, the sunglasses are less likely to break than regular frames – even when they’re bent, thrown or sat on.
Kiddie Concepts founder and director Lisa Ryan says many parents don’t realise that sunglasses are as essential as sunscreen and hats in the battle to protect children from the sun’s radiation.
“Most parents don’t leave the house without their sunnies, but we forget our kids’ eyes are even more vulnerable to sun damage because they spend more time outdoors,” she says.
“Research clearly shows that wearing sunglasses from an early age can help protect against common eye conditions that develop later in life, such as cataracts and tumours.”
The sunglasses come in two sizes (six months to three years and three to seven years), eight two-toned combos, with mirror lenses available on some of the over-three range.
