Furniture brand celebrates 40th anniversary
Jati Furniture is reaching a milestone this year as it marks 40 years in business, growing from a garage operation to a brand with showrooms in Melbourne, Sydney and Brisbane.
Founded in 1984 by Zaid Affif, the Aussie brand’s story is one of passion for quality and a commitment to providing Australians with superior outdoor furniture options.
Teak was a premium material in Europe, but prohibitively expensive, so Jati aimed to create beautiful, affordable teak furniture that would last, explains Affif.
“We saw a need for better outdoor furniture options in Australia,” he says.
“In Europe, teak had been a staple in outdoor furniture for centuries, but the price was a significant barrier.
“We knew we could create high-quality teak furniture that was both beautiful and affordable.”
Recently, Zaid’s son Adam joined the family business, making sure the family legacy continues for another 40 years.
“My father’s dedication to quality inspires me,” enthuses Adam.
“We’re excited to introduce new ranges and collaborate with contemporary designers, all while staying true to our teak expertise.”
To commemorate its 40th anniversary milestone, Jati Furniture will be holding a sale this spring, offering customers the opportunity to own pieces that blend classic European design with innovative craftsmanship.