Gibson Gifts has teamed up with Lisa Pollock to launch its first big greeting card program using the artist’s most popular designs and messages to create the unique collection.
The strength of Pollock’s artwork inspired the wholesaler to add the product category to its business. It’s hoped the range is a point of difference for retailers and consumers.
“Customers love Lisa’s beautiful artwork and the heartfelt messages,” says Monique Cheung, Gibson Importing product and marketing manager. “It seems that we can’t get enough in gift items. We thought that it would be awesome if we developed a range of greeting cards filled with Lisa’s inspirational and sentimental messages with her artwork that would suit any occasion.”
Pollock’s greeting cards come in the Blue Dragonfly, Magnolia, Monk Heart and Soul, Combi Van, Cherry Blossom and Butterfly Wishes designs. There are 17 titles including friendship, birthday and thank you.
“The greeting card range offers a lower price point which compliments many of our existing products. It showcases the designs clearly capturing all the colour and detail sometimes lost on other products.
“The messages are heartfelt and have been chosen through much consideration. We feel the artwork and messages blend together and give a strong emotional response to the reader.”
Gibson Gifts plans to expand Pollock’s card range along with other designs and believes this is a growth area for the business.
The range will be available for viewing at the Sydney Reed Gift Fair this February.
Cards retail for $4.95 and wholesale for $2. Retailers who purchase the full range get a free stand.
