Grand Designs launches Home Collection
In a world first, a designer homewares range inspired by the hit television show Grand Designs launched in Australia recently.
The Grand Designs Home Collection includes 100 per cent linen cushions, framed wall art and New Zealand wool rugs inspired by current interior trends and the architectural forms that have become synonymous with the Grand Designs series.
This new range builds on the existing Grand Designs brand, which includes Australian and UK versions of the television show, Grand Designs Australia Magazine, the Grand Designs Home Show and a successful book publishing range.
“Our research has indicated that the brand Grand Designs resonates very strongly with design enthusiasts as a trusted lifestyle brand,” says Zara Curtis, general manager FreemantleMedia Australia Brand Partnerships.
“The launch of our home interiors range is our first foray into this space with further expansion intended to capture and inspire the design-focused consumer.
“Combining clever design, inspiration and function is part of what makes the Grand Designs TV series so popular and we have brought this to the homewares collection to help consumers make interior decorating that much easier. It’s design-forward though affordable.”
Australia is the first territory in the world to create a Grand Designs Home Collection range, with other areas looking to follow suit in the future.