Hardwick & Cesko launch 2012 range
famous for creating designs with intricate details, hardwick & cesko has unveiled a sneak peak at its new paper cut artworks at sydney’s finder keepers markets.
the brand will launch the range in full at the melbourne home & giving fair in august where retailers will find new designs in a greater variety of frames and sizes.
colour is the main point of difference between this year’s and last year’s range.
“our previous ranging had stuck with the black and white colour theme which was striking and enhanced the effect of the timeless silhouettes,” say founders melanie and david hardwick. “in 2011 we introduced some hand-dyed multi-coloured artworks in white frames and had a great response to them.
“even though they were a dramatic change from our previous range we found we were speaking to larger range of customers. to build on this strategy we decided to take some of the other images and put them in white frames but also by changing the paper colour to navy we had a whole new look. we found the white frames actually enhanced the paper cut design by making it stand out even more.”
hardwick & cesko chose finders keepers for the product preview to find out what consumers thought about the pieces ahead of the august trade show.
“we’ve always loved the finders keepers markets and having their associated retail store ‘follow store’ as a stockist has enabled us to build a good relationship with the organisers,” they add.
“we also wanted an event that was before the august home & giving fair where we could gauge customers’ reactions face to face and also get an idea of popularity to ensure we would be carrying enough stock for the august fair. as our paper cuts are all hand-cut it can take a while for our orders to be completed, so with ordering, the more notice we can give the better to make sure we don’t disappoint our customers.”
the label not only makes paper cut art but furniture as well. its miss cesko table has been a design industry favourite and it looks like new pieces will be added to the hardwick & cesko staple.
“david has just finished prototyping a hideaway workstation for laptop users. it still needs some more work before going to production stage but the initial reaction has been very positive and it is a finalist in the vivid furniture competition at furnitex this year. there are also a couple of other projects he’s working on which should be due for release later in the year.”