Homewares brand Edgar makes its debut
Creating a range of products that are luxurious, stylish and beautiful, at affordable prices, was what Simon Pithie had in mind when he launched his homewares brand, Edgar, at the beginning of this year.
Unveiled at Reed Gift Fair Melbourne early August, the collection includes cypress root bowls, platters, cheese boards, timber lamps and stump stools.
“The natural timber pieces are hand-carved, giving them their organic, clean lines and shapes that are functional,” says Pithie.
“The salvaged cypress roots and stumpage inspired our beautiful hand-carved pieces and primal style. We simply work with the natural shape of the root or stump.”
Edgar wooden bowls, platters and cheeseboards are made of China-fir, a type of cypress that grows plentiful in the mountains of central China.
The products are carved from the timber stumpage which is salvaged from logging operations, and shaped to emphasise the individual character of each piece. Because of this process, no two items are alike. The stump stools are also created from the same stumpage, using similar techniques depending on its style.
Pithie says retailer feedback has been great. “Stores love our existing lines and the new stump stools and lamps.”
Next up for Edgar is the introduction of Edgar art, ottomans and ambient lamps.