IKEA partners with Dutch design duo for new range
IKEA has collaborated with Raw Colour on a new and bright TESAMMANS collection.
Featuring everyday items that inspire people to bring joy and colourful character to their homes, the limited edition range will be available in store and online from 1 April 2024 across IKEA Australia.
The collection is designed to highlight how colour can transform everyday objects, while inspiring more people to discover its positive emotional effects and includes 18 pieces ranging from furniture to textiles and decorations.
“We have an emotional and intuitive approach to colour, exploring how different shades interact to enhance each other,” says Christoph Brach of Raw Color.
“Colours are never alone; they need company and it’s much like a recipe where finding the right balance is key for an object to truly sparkle.”
The collection also explores Raw Color’s design philosophy centred around the transformative nature of colour. The knitted throw showcases this idea, with graphic lines and solid colours that seemingly blend into a single hue from a distance, but up close, separate colours emerge.
The theme continues in the lampshades, available in two sizes to either hang or place on a table. With a stacked design featuring three lampshades that transition from dark to lighter tones, different reflections are created as they catch light.
“We have taken an experimental approach to exploring how colours can transform everyday objects, trying different combinations of shades and materials, playing with shapes that catch light in certain ways and by mixing bright, saturated tones with more muted ones,” says Daniera ter Haar of Raw Color.
The collaboration enables people to add unique design pieces and create colourful spaces to reflect their personality, adds Maria O’Brian, creative leader at IKEA Sweden.
“With TESAMMANS, we want to inspire people to express themselves and bring joy to their everyday lives. Raw Color’s unique creative approach has inspired and challenged us to work with colours in new ways.”