From new and bold colours to sustainable and eco-friendly materials, the candle and home fragrance industry needs to keep up with the trends to ensure it remains relevant and profitable.
The size of the global candle market will hit nearly US$12 billion by 2025, while the global home diffusers market is expected to reach US$2.68 billion by 2025.
If you want to make sure you get your share of these exciting markets, here are some trends to look out for so the candles and home fragrances you stock will fly off your store shelves!
The earth matters
Recent research shows 66 per cent of global consumers are willing to pay more for sustainable goods, while 73 per cent of millennials are willing to pay more. Millennials are definitely the generation driving the sustainable and eco-friendly movement, and as they are now one of the major consumer groups with plenty of shopping power, companies have to pay attention.
Materials such as paraffin are making way way for natural ingredients such as soy and beeswax creating a healthier environment and making the air that you breathe less toxic. Essential oils are driving the home fragrance market.
Take it like a man
Products specifically catered for men are on the rise and this includes candles. Melbourne brand L’Ascari introduced a ‘mancandle’ range in 2017. At the time, founder Luca Chiaravalle, said the mancandle collection lets men put a finishing touch on a room.
“It allows any man to enhance his space be it at work or at home by being able to customise the scent of his environment with one or a combination of six sophisticated fragrances,” he explains.
Tech rules
In line with smart technology taking over the home, a smart diffuser can be controlled by a smartphone as they can change the scent according to their mood via an app.
Also, you will be able to set the time for the diffuser, so going to bed and/or waking up will never be the same!
Believe it or not but there are companies working on a scent that can be sent over the internet! To be able to send a digital smell via the web or as part of augmented or virtual reality is pretty cool.
This will bring the sensory experience to w whole new level, all from the comfort of your own home!
Want to read more? Check out the full article in our candles & home fragrance digital magazine, which is out now!
