Jasnor launches Bluey collection
Great news for Bluey fans across Australia as Jasnor is releasing a brand-new range of wooden toys and games featuring Bluey, her Heeler family and crew of playful friends.
In partnership with BBC Studios, the collection includes 17 wooden items covering role play, indoor play and outdoor play categories.
With further new product releases already planned for Christmas 2023, Jasnor is thrilled to finally have Bluey join its already stellar line up of popular merchandise for top-rating preschool programs.
“We are excited to be offering a point-of-difference in the market, with this FSC approved wooden collection offering a unique sales proposition on shelves, by promoting the values of sustainability and social responsibility,” Jasnor’s CEO, James Thurlow, says.
Indeed, the range—created by UK-based leading toy manufacturer 8th Wonder—is made from responsibly-sourced materials, with the wooden products certified by the FSC.
Retailers can select from an array of food playsets; traditional family favourite games such as dominoes, skittles and charades, and also promote outdoor sports play with a skipping rope, crazy golf game and even a cricket set in the launch collection.
Stores can bring some Bluey fun to their shelves ‘for real life’ with these great gift ideas for little fans of the top-rating show, covering multiple price points and gifting occasions.
“We have already received a wonderful response from retail partners and look forward to showcasing the entire range at the upcoming Australian Toy, Hobby and Licensing Fair in March.”
The new collection is suitable for ages three and over, comes presented in easily recognisable Bluey-branded packaging and is available now.