Lush launches campaign against puppy farming
lush cosmetics has this week taken a stand against puppy farming with customers urged to sign a petition to be handed to the australian government.
as part of the campaign the windows in all 20 stores will feature a picture of a dog and a banner which reads ‘support this doggie in the window’.
the company will also sell a limited edition soap in the shape of a puppy paw. proceeds minus the gst from the sale of the supawtsoap will go to animal liberation to help the organisation in its fight to stop puppy farming.
according to lush, investigations into the puppy farming industry uncovered small dark and dirty enclosures with little clean water, while dogs suffered skin infections and diseases and were forced to produce litter after litter even when sick.
animal liberation campaign manager jacqueline dalziell says puppy farms exist purely to fuel the commercial pet industry with a constant supply.
“some puppy farms have over 1,000 dogs on site and these dogs will never see sunshine or grass, a bed, a treat, or a toy,” she says.
“they will live a life completely devoid of human contact and are never walked, cuddled or loved.”
this isn’t the first time lush has used its stores to campaign on an issue. previous protests include plastic bags and the over-packaging of products.
lush media spokesperson megan taylor says the company was shocked to hear about the issue and started the campaign to raise awareness, not sales.
“we hope that our ethical campaigns will help provide a voice to small, grass roots organisations that would otherwise not have the means to communicate their message to a wide range of people,” she says.
“all profits from our limited-edition supawt soap will be donated directly to animal liberation’s campaigning work. for us, it is not about sales, it is about campaigning and educating the public about issues that really matter.”