make me iconic will celebrate the launch of its sydney artwork range with a picture frame giveaway.
the victorian based company is well known for its melbourne themed products but this is the first time they’ve created products for the harbour city.
“it was natural for us to do sydney after we did melbourne,” says director natasha skunca.
“the melbourne range has been really successful and we always wanted to do sydney, so we decided to go ahead and do some prints.”
she hopes the collection will help the company make further headway into the sydney market.
“i’m hoping they’re going to be just as popular as the melbourne range. we’ve only just launched the sydney screen prints so i think it’s just a good way to get a bit of exposure to the sydney market.
“we’re only in about eight to 10 stores in sydney. we’re just starting to make our penetration into the sydney market place and hopefully people will pick it up pretty quickly.”
the prints are by some up and coming sydney designers found via a job ad skunca posted on graphic design school websites.
her top pick from the collection is a new take on the classic harbour bridge image.
“my favourite is actually the harbour bridge one – it’s in the shape of a ticket and that was done by a beautiful student called amber. rather than making the harbour bridge look touristy we decided to make it look really funky and really cool and we decided to make it into a ticket which is just an imaginary ticket to enter the harbour bridge.”
each artwork has been screen printed and is numbered as a limited edition print. they will fit ribba picture frames which come with a pre-cut mount, making it easier for customers to hang on their wall.
ikea has offered some frames for the company to giveaway to the first 10 customers to purchase one of the prints online. it approached make me iconic to set up the promotion because their frames were flying off the shelves with customers purchasing them to hold the company’s prints.
“i think… there was always a short supply of the ribba frames at ikea richmond from the amount of screen prints we were selling and our customers were complaining that they could never get the ikea frames. on the tubes of our artwork we started to write ‘this matches with an ikea ribba frame’. i think customers were walking in ikea with the tubes saying ‘where are the frames for these prints?’ and i guess they thought it’d be a great promotion to support a local business like mine because i was promoting them too,” skunca explains.
