Many ideas are born out of frustration when not being able to find the product you’re looking for at the right price but still made with high quality materials.
For Australian designers and busy mums, Terri Ioannou and Dory D’Orazio, this was no different.
“For many years, Dory and I, along with other mums and dads were always joking―with some frustration―how there are always more bags than people when we go to the beach, park or other family outings,” says Ioannou.
“We also talked about how when we try to find a stylish and only one carry-all bag in the shops or online, they tend to fall apart quickly, costing all of us more money to purchase new ones every six months or so.”
Realising they weren’t able to head out with the family without carrying too many throwaway bags, the pair decided to create a big bag that felt as if it had a limitless capacity, just like Mary Poppins’ magical carpet bag, and in 2017 launched a ‘tick all the boxes’ Kahoots bag under their Mr Poppins+Co label.
“It’s not every day that you turn to a fictional character for inspiration, but we thought why not?” adds D’Orazio.
“Just like Mary Poppins, we wanted to offer mums, dads, anyone who needed a big bag to get the same magical experience of being able to fit and pull out everything you need.”
To offer that magical carry-all element, Ioannou and D’Orazio combined their graphic and interior design experience to create a leisure bag with an easy access gate mouth opening, a 72l capacity and six separate pockets to secure and separate contents, so that you can store and pull out items easily.
“We’ve really listened to customer feedback about what they want when it comes to big bags and ensured that space, durability and quality is at the core of what we do,” says Ioannou.
Indeed, since launching, Mr Poppins+Co has been dominating the big, carry-all bag market, with a consistent year on year sales growth, a 300 per cent increase in the last 12 months and a stockist in WA, NSW, Victoria and Queensland.
“We have a 20 per cent return customer purchase rate because our buyers purchase our bags again for friends and family members as gifts. That gives us a strong indication of the market confidence in our bags.”
The pair recently added a smaller carry-all Chica tote bag for women on the go and stand up, stay open toiletry bags to their offering.
Related News
