According to research, women aged 35 to 55 are one of the fastest growing demographics in the start-up space.
Indeed, Start-Up Munster says women are registering businesses at three times the rate of men as they search for more flexibility, fulfilment and freedom.
The word ‘balance’ has been thrown around so many times by working mums, says Peace Mitchell, co-founder of AusMumpreneur Awards, Conference and The Women’s Business School.
“Many women insist that there’s no such thing but I disagree,” she says.
“I know many women personally who have both spare time and incredibly successful businesses. It is possible.
“Women have been the nurturers, the carers, the healers, the comforters and the caregivers for thousands of years. When it comes to generosity and thinking of others it’s virtually second nature.”
Mitchell says they have noticed a trend lately among women business owners. “They have a vision to do more than just make a profit or be their own boss. It’s a deep sense of purpose, a commitment to making the world a better place, a calling.
“This unique sense of purpose is something you will rarely find in a typical corporate position and this strong desire to create something that will make an impact in the world is definitely a reason so many women are choosing entrepreneurship over their corporate careers.
“For other women a sense of freedom and financial independence is a deciding factor in their choice to go out on their own.”
This year the AusMumpreneur Conference and Awards take place on Thursday and Friday, 30-31 August, in Melbourne including 20 guest speakers, business workshops, cocktail networking event, gala dinner and awards.
“We’re very impressed with the level of talent we’re seeing in the finalists for the awards this year,” adds co-founder Katy Garner.
“We’ve had more nominations than ever before from women who have created incredible businesses.”
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