New natural, plant-based parfum oil range launches
Ever wondered why you sneeze or get headaches from a fragrance? It’s not because you don’t like the smell, but it is your body reacting to the toxins and heavy chemicals in the perfume.
The most toxic ingredient in perfumes, colognes and aftershaves tends to be ethanol or isopropyl alcohol. For Narrative Lab this provided a great opportunity to launch a new parfum oil range using natural, plant-based oils with refills to reduce waste.
The range contains a nourishing blend of plant-based oils including jojoba, grapeseed and safflower oils and is vegan and nut oil free.
“We’ve used a plant-oil base so it’s nourishing without the oiliness and extra friendly for all skin types,” says co-founder Nicole Short. “It develops on your skin throughout the day, releasing the fragrance gradually.”
Short, with co-founders Jarryd Burns and Joel Whittaker, were inspired to create luxurious fragrances that are non-nasty and good for your skin when they realised the musk-like fragrance in your perfume could be concocted from any number of the fragrance industry’s 3,100 stock chemical ingredients; the blend of which is almost always kept hidden from the consumer.
“A few years ago I switched out all my body care beauty products for natural alternatives, without the nasties. It wasn’t until one day it occurred to me that I was still using an alcohol-based spray perfume liberally every morning. It was time for a positive change,” adds Short.
Narrative Lab launched in 2019 with a range of innovative solid fragrances for men and women that are customisable. Each comes in a metal vessel that swivels open to reveal a palette of solid wax containing three versions of the same base fragrance and can be refilled utilising the clever magnet system.
It recently expanded its parfum oil collection, adding new 25ml Parfum Oil Droppers. These stunning black glass bottles are an ‘at home’ parfum and can also be used as a refill for the travel friendly and on-the-go Parfum Oil Rollerballs.
“Our collection makes for a beautiful gift; it’s vegan friendly, cruelty free, contains no nut oils and is free from alcohol, fillers and parabens. Add it to your wishlist today and let us help you find your perfect scent,” enthuses Short.
Narrative Lab parfum oils are available in four fragrances including Renew, Awaken, Rose Above and The Calling.