New partnership for Aussie gourmet gifting company
In a first of its kind, Edible Blooms has launched its signature chocolate bouquets in participating TerryWhite Chemmart locations across Australia.
With Christmas just around the corner, this collaboration is a match made in gifting heaven, as Edible Blooms co-founder and CEO, Kelly Jamieson, expects the initiative to be a game changer for the organisation as well as time poor Australians searching for a gift to light up the life of their favourite people.
“We are all about delivering joy via this landmark partnership―we expect thousands of Australians a month will have the convenience of purchasing Edible Blooms to brighten their day or that of a loved one,” she enthuses.
“Our team at Edible Blooms have been impressed with the speed to market and innovative approach the initial trial locations of TerryWhite Chemmart have demonstrated with the successful introduction of our products across QLD, NSW, VIC and WA over the past few months.”
This opportunity emerged from talks with health professionals who expressed concern about waste and allergic reactions to flowers in recovery settings―they didn’t want to encourage the waste of valuable nursing staff time tending to flowers and changing water, which if left unheeded can also exacerbate patient allergies.
“We look forward to our bouquets enhancing the offering at hundreds more community pharmacies across Australia in the coming weeks, with our goal being up to 250 locations before Christmas this year.”