2019 is shaping up to be an exciting year for Me & Amber with an anniversary, rebrand, new website and two babies underway!
Celebrating its 15th birthday, the Sydney-based product and graphic design studio has released its latest range with a focus on the founders’ hometown.
“This is the first year, in a long time, that we won’t be showing our range at Life Instyle, but we have just launched a new collection to coincide with the trade fair,” explains co-founder Amber Molnar, who launched Me & Amber with her best friend Karen in 2004.
“We have had a great response from our Australiana range, and have now expanded this to include a Sydney specific collection, including a range of greeting cards and notebooks. As well as this, we have designed a new Mother’s Day range, and some other occasional cards and notebooks.”
Me & Amber is one of the very few brands in Australia that screen prints its stationery by hand (and has done so the whole time it has been in business). The duo still screen print each and every stationery piece themselves―one by one.
While being in the industry for 15 years is reason enough to celebrate, the women have too much on their plates at the moment to be thinking about a big birthday party.
“With one very new baby and another one on the horizon a birthday party is a little out of the question! Rebranding is probably the closest we will get to celebrating the milestone, for now.”
The rebrand is something they have wanted to do for a number of years so celebrating 15 years in business was a good excuse to do it, says Molnar.
“We had our previous logo for years and didn’t feel that it captured the playful and vibrant nature of our business. Our new logo and branding is brighter, and a little more light-hearted than the previous. The look and feel is still clean and simple, just like our designs, but a bit more upbeat, more organic and fun. It’s also a lot bolder, which is better for screen printing.”
Me & Amber is also looking forward to launching a new product for kids later in the year.
By Marion Gerritsen
