New year brings new business for organic skincare brand Little Innoscents
little innoscents skincare is riding the wave of the organics market boom and its new year’s business resolution is simple – get a bigger slice of the organic pie.
created five years ago by director antonette golikidis, the little innoscents skincare range is now sold by over 800 retailers in australia, experienced its biggest increase in exports last year and looks set to enjoy a successful year in 2011.
“in 2010 we added taiwan, the philippines and dubai to the company’s export list, which also includes south korea and new zealand,” golikidis says.
“all the roads seem to lead to asia, so that’s what our company is aiming for.
“we’re currently in negotiations for a contract which could see our baby skincare range stocked in 5,000 pharmacies in china by february 2011.
“japan is in our sights too, because a recent agreement between our organic certifier – australian certified organic – and the japanese organic certification organisation has enabled our range to be properly marketed,” she says.
golikidis’ skincare range uses 100 per cent natural australian made and grown ingredients and little innoscents products include body and hair wash, massage lotion, massage oil, vapour rub balm, nappy change cream, family organic soap and a travel bag.
golikidis attributes a great deal of little innoscents’ increased popularity to growing demand in the organic consumer market segment.
“increased awareness of nutrition, health and food safety are the main causes driving demands for organic products,” golikidis believes.
“despite the global economic downturn, organics is the fastest growing consumer market domestically, worth almost $1 billion, with the personal care product market increasing at 12 per cent per annum.
“the global organic food market is also surging, increasing more than 140 per cent in the past six years.”