Papinelle goes nationwide with David Jones partnership
Sleepwear brand Papinelle has been added to the stockist portfolio of retail giant David Jones with products available in store from February.
Known for feminine and comfortable styles, Papinelle was founded in 2003 and is aimed at women aged 25-40. It has three signature stores and has stockists around the world including Fred Segal, Anthropologie and Barney’s New York.
“We are delighted to be launching this unique Australian brand into our portfolio,” says Donna Player, David Jones Group executive for merchandise. “We expect Papinelle’s feminine yet stylish sleepwear to resonate strongly with our customers.”
Papinelle’s first range at David Jones will be its winter 2014 collection. Colours include musks, naturals, eggshell blue and silver grey. There is also an exclusive series of beautiful prints from Liberty of London.
“Our three year partnership with David Jones provides a wonderful opportunity for Papinelle to become part of women’s wardrobes all over Australia and a household name in sleepwear,” says Papinelle director Renae James.
“This winter we want women to indulge in their precious time at home. Too many women hold on to their old comfy clothes for hanging out around the house. But Papinelle believes that whether sleeping, folding the laundry or reading a book, women should always feel special.”