When it comes to accessories, consumers are looking for more personalised touches. Realising there was a gap in the market, Mina Sawires and his wife Atina decided to launch The Personal Print (TPP).
“We created TPP as a response to a gap in the market for personalised cases and accessories that are not only attractive and affordable, but functional too,” he says.
“We are the first to personalise both heavy duty cases that are visually appealing, as well as glitter cases. With our cases, you’re not limited to just a few letters―you can have your entire name, a quote or initials, and with our leather cases you can even choose from a selection of carefully chosen emojis.”
Consumers can choose from a large range of options ranging from hot stamping and embossing on leather to custom printing on heavy duty and liquid glitter cases.
“At TPP, we spend a lot of time sourcing the best quality materials, as well as ensuring that we’re consistently at the forefront of style and technology. We pride ourselves on providing our customers with personalised products that are not only stylish, but also have functional longevity.”
When Sawires was only 17 years old he opened his first mobile phone repair and accessories store and after many years in the industry he noticed a real demand for more personal touches when it came to the accessories people put on their devices.
Combined with Atina’s extensive fashion experience, they embarked on their journey to create TPP, fusing personalisation, fashion and technology.
“We focused our attention on creating a brand that would specialise in mobile phone cases that consumers could create themselves and be proud to carry around in their everyday life. Cases that were an extension of their personality, reflecting their personal style―cases that introduced a person without them having to say a word. And with those thoughts, The Personal Print (TPP) materialised into a brand of its own.”
