Importer Yipose Trading Company has added a new range to its Pink Poppy brand, aimed at a slightly older demographic than the usual 3-9 year olds.
The new gifting and accessory concept range, Holiday in Paris, is ideal for the Pink Poppy girl that is a bit more grown up.
“The inspiration for this unique range came about as our product and design teams liked the idea of extending the Pink Poppy brand across to the older Pink Poppy girl, being the tween and early teenager,” explains Pink Poppy product manager, Elizabeth Shrimski.
“The Holiday in Paris range is slightly more sophisticated, appealing to a wider range of girls and their friends. This range is the first of its kind from the Pink Poppy design team, so it was a little challenging, yet very rewarding.”
The Holiday in Paris collection features new bag designs such as the new style bowling bag, trolley bag and cosmetic bag. There are also a number of great accessories and gift ranges which accompany the range, including music boxes, bracelet and charm sets, necklace and charm sets and Holiday in Paris gift sets.
Shrimski says Paris is an exciting city, famous for its beautiful icons and scenery, and seems like a perfect fit for the Pink Poppy girl.
“The design, colour themes, illustrations and attention to detail of the new Holiday in Paris collections are well thought out and encapsulate the spirited energy this European city represents. The whole range has been extremely popular with outstanding success from the tote bag, bowling bag with girl print and the gift pack mini-suitcases filled with Pink Poppy favourites.
“The range launched late October, and so far it has been really well received. Time will tell, and with the lead up to Christmas, we feel it is a good time to test the market with a slightly different range from Pink Poppy.”
