Care & Share Products has launched UK baby and gift card brand Rufus Rabbit at the Melbourne Home & Giving Fair held August 2 to 6.
The wholesaler discovered the range at an Asian trade show and believes it will enhance its baby product offering.
“As soon as the team saw the range, they knew that the inspirational based card and gift products, had the design, quality and packaging to be successful in the Australian gift market,” says the Care & Share team. “We decided to add it to our portfolio as we identified the need for quality baby gifts in our range and have been looking for something new for a while.
“After meeting the creators of Rufus Rabbit, who are also a family based company like Care & Share, we knew they had a lot to offer us as we continue to bring inspirational cards and gifts into the marketplace.”
Rufus Rabbit is based on a bunny designed for a Did You Know card range. Products extend beyond the baby category to mums to be, teachers and grandparents.
“Care & Share is starting with Rufus Rabbit greeting cards and gift lines that include Rufus Rabbit rattles in a box, comforters, musical toys, mug and coaster sets and his and hers money tins. We plan to extend our range to include Melamine dinner sets, cutlery sets, mother’s and father’s day mugs, christening toys and more greeting cards.”
