The food and drink product arm of Built will now be represented by Starline Distribution after previous supplier Stuff Products merged with another company dealing with electronic goods.
Starline Distribution was launched by two former Stuff employees who wanted to continue with the brand and work solely on the gift and homewares independent retail sector.
“The merged company deals with electronic products to large retailers rather than gift and homewares or products for independent retailers,” explains Victoria McLoughlin, Starline Distribution sales manager. “Built in that sense has two different arms, for two different markets. With this obvious gap in mind Starline Distribution has undertaken a venture to purely focus on the independent retailers with the gift and homewares as our primary focus, even though we do offer the electronic range. These smaller stores have different needs which we can fulfil with better service.”
Built products include wine totes, sandwich bags, lunch bags and coolers and oven mitts. Starline Distribution will exhibit at Home & Giving this August to showcase the range.
“Built has some very exciting times ahead,” adds McLoughlin. “Whilst they have always had a strong presence in the consumer electronics industry, its roots are with food and drink lifestyle products. The food and drink range is about to triple in size, with not only new designs in current products, but also brand new never seen before products, including the launch of a Built baby range at Home & Giving Melbourne.”
