BUILT releases 10th anniversary collection
New York brand BUILT is celebrating 10 years on the market with a special anniversary range featuring an exclusive stripe pattern on tote bags, phone cases and new convertible picnic bag.
Distributed in Australia by Starline Distribution, BUILT has been available in Australia for seven years. It was previously supplied by Stuff Products but taken over nine months ago by two former Stuff employees to focus on the independent retail sector.
Victoria McLoughlin, sales manager at Starline Distribution, says BUILT has lasted a decade because of its well-designed products.
“The products are functional and practical, people love them,” she says. “The range and patterns constantly evolve, with food and drink items for BUILT always being the most successful in the independent gift and homewares market. BUILT is famous for its high quality giving retailers a high level of confidence in the BUILT brand.”
The anniversary design has the iconic BUILT style while also being fresh. “The range contains all the favourite products in a unique take on the famous BUILT stripes. Each anniversary piece also has the 10th anniversary silver tag on it.
“Everyone is loving the new stripe as well as the convertible picnic bag being a huge hit. You can’t go wrong with a great pattern on great products that people know and trust.”
BUILT will grow its product range next year with the release of a beach and barbecue collection. It recently launched products in the baby category while travel and cosmetic pieces are also in the pipeline.