The desire to be creative has been a driving force in graphic designer Amy Lambert’s life. A need for more creative freedom led Lambert to found her own business in 2008, and then to creating a stationery label in 2014.
“I decided to try out a creative business idea of publishing my designs onto greeting cards,” she explains. “This led to my first retail sales, which is how the stationery label was born.”
Lambert’s brand Make Create now offers cards, swing tags, wall art prints and invitations, which was on show at Reed Gift Fair Melbourne this month.
Selling her products at markets in her local Adelaide gave Lambert an idea of which products worked and which didn’t, and helped her figure out difficult questions like price point and presentation. This is also where found most of her stockists.
“I networked and found my initial retail outlets through markets followed by many hours of face to face product promotion to stores in Adelaide.
“I am now ready to expose my range to greater Australia and see what feedback and comments I receive at trade shows.”
As a one woman enterprise, Lambert produces everything herself. The modern, playful designs are drawn on a computer or by hand and printed locally.
With her main retailer base currently in South Australia, Lambert says she is exploring options to branch out across other states and internationally.
“I am happy to be stocked in any store, I am just excited for people to love my products,” she says.
By Ruth Cooper
