Fast-growing early childhood brand, Lovevery, has launched its stage-based subscription play kits program into the Australian market.
Aiming to shake up the toys and baby category, which is projected to have a revenue of $2 billion in 2023, Lovevery provides a convenient solution to busy parents with its direct-to-door delivery of its kits.
“We co-founded Lovevery as a holistic support system, making the right tools and information available to parents at the right time from a trusted source,” says Jessica Rolph, Lovevery co-founder and CEO.
“We know that families across the country can benefit from our early learning program and look forward to bringing Lovevery into Australian homes.”
The play kits take the guesswork out of purchases for parents, supporting each child as they progress through cognitive, motor, social-emotional, coordination, language development and early STEM skills.
“Ninety per cent of the human brain is formed by age five and neuroscientists agree that about half of who we become is genetics and the other half is our environment.
“With access to actionable child development science and research, there are simple ways to create this optimal environment for your child.”
Each play essential is built to last and made with easy-on-the-environment materials including FSC-certified wood, organic cotton, OEKO-TEX fabrics, handcrafted felt, recycled paper, soy-based ink, water-based paints and even bio-based plastics. All products also ship carbon neutral with efficient packaging to reduce waste.
“Our intent is to eliminate the guesswork and the feeling of overwhelm that can come from the early days of parenthood,” adds Roderick Morris, Lovevery co-founder and president.
“We do this by making world-class research and neuroscience simple, relevant and accessible focusing on enhancing parent-child connection through purposeful play.”
