Thermos has launched its new flagship range, the Icon series, for the modern-day traveller that values both function and style.
With the Australian tourism industry projected to grow by 18.2 per cent by 2031, adventurers are increasingly searching for adrenaline-fueled, off-the-beaten-path escapes, but even the most seasoned travellers need gear that lasts the distance.
“The Thermos Icon series is a celebration of what’s made us thrive over the last 120 years—meticulous design, thoughtful engineering and a relentless drive to make life’s adventures just that little bit easier,” general manager for Thermos Australia, Daniel Greenwood, says.
Engineered with ultra-durable stainless steel and powered by Thermos signature vacuum insulation technology, this range keeps drinks piping hot for hours or refreshingly cold well past sunset.
It offers modern colours, Griptec non-slip bases, compact designs and additions like built-in spoons.
“It’s made for early hikes, sandy toes, long roadies and spontaneous arvo adventures. Whether you’re sipping hot tea on a chilly mountain morning or cracking open a cold one by the surf, the Icon series has your back. Designed with lighter, sleeker designs that are easy to clean and are top-rack dishwasher safe, this range is made for everything from urban explorations to isolated mountain escapades.”
Putting the Thermos Icon products to the test is Guy Turland, international chef, cookbook author, TV host and founder of the popular wellbeing cafe, Bondi Harvest. Known for blending coastal Australian living with a passion for real food and sustainability, Turland is the embodiment of the Icon series spirit.
“Thermos has been there with me on some of my greatest adventures,” he enthuses.
“As an advocate for clean sustainable living, I avoid single-use plastics when I travel, so having a brand I trust to keep my food and drinks fresh and insulated, no matter the journey, is a huge win.”
The new Icon series is available now.
